Refined sugar sourcing file for East Africa
Situation
The buyer wanted to start with a single-container (25 MT) trial, and the offers in hand were far below the market floor.
Our approach
We showed that the refinery-direct channel is not economic at 25 MT and redirected the enquiry to free zone stock distributors. The buyer country's foreign-currency allocation eligibility and the mandatory pre-shipment document for the discharge port were confirmed in writing.
Outcome
Below-floor offers were eliminated; the shipment was planned within a realistic price range and with a complete document set.